Privacy Policy

Who We Are

Tigreaux Marketing Strategies is a small business marketing consultancy based in Western Massachusetts. We provide marketing strategy, brand development, website design, and related services to small and growing businesses.

When this policy refers to “Tigreaux,” “we,” “us,” or “our,” we mean Tigreaux Marketing Strategies and its team. When we say “you” or “your,” we mean any person who visits our website at tigreaux.com or submits information through our contact forms.

What Information We Collect

We collect two types of information: information you provide to us directly, and information collected automatically when you visit our website.

Information You Provide Directly

When you fill out a contact form, request a consultation, or otherwise reach out to us, you may provide:

• Your name
• Your email address
• Your phone number (if provided)
• Your business name and website (if provided)
• Any details you include in your message about your business, goals, or marketing needs

We do not collect payment information, financial account details, Social Security numbers, government identification numbers, or any similarly sensitive personal data.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and analytics tools, including:

• Your IP address (anonymized where possible)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Pages visited, time spent on each page, and navigation path
• Referring URL (the website or link that brought you to our site)
• Geographic location at the country, region, or city level (not precise location)

How We Collect Information

Contact Forms

Our website uses contact and inquiry forms powered by HubSpot. When you submit a form, the information you enter is transmitted to and stored in our HubSpot CRM account. We use this information solely to respond to your inquiry and manage our client relationships.

Website Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymous usage data through cookies placed in your browser. This data helps us understand which pages are most useful, where visitors come from, and how we can improve the site.

Cookies and Tracking Technologies

Our website uses cookies, which are small text files stored in your browser. Some cookies are strictly necessary for the website to function. Others are used for analytics and to improve your experience. See Section 7 for full details on the cookies we use and how to control them.

Voluntary Communications

If you email us directly or contact us by phone, we retain records of that communication in order to respond to you and manage our working relationship.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries — When you contact us, we use your information to reply to your message and follow up as needed.
• To provide our services — If you become a client, we use your information to deliver, manage, and improve the services we provide to your business.
• To manage client relationships — We use HubSpot to track communications, proposals, and project history so we can serve you more effectively.
• To improve our website — We use Google Analytics data to understand how our site is performing and identify areas for improvement.
• To send relevant communications — We may occasionally send follow-up emails related to your inquiry. We will never add you to a marketing list without your explicit consent.
• To comply with legal obligations — We may use or retain information as required by applicable law.

We do not sell your personal information. We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects on you.

Who We Share Your Information With

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share information only in the following limited circumstances:

Service Providers

We share information with a small number of trusted third-party service providers who help us operate our website and business. These providers are only permitted to use your information as necessary to provide services to us and are required to maintain appropriate security standards. See Section 6 for the specific tools we use.

Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to investigate fraud.

Business Transfers

In the unlikely event that Tigreaux Marketing Strategies is acquired, merges with another entity, or transfers its assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a change occurs and your data would be affected.

Third-Party Tools and Services

We use the following third-party tools on our website. Each has its own privacy policy governing how it handles data:

Cookies and Tracking Technologies

Cookies are small text files that websites store on your device. They help websites remember your preferences, understand how you navigate the site, and provide a better experience overall.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the website to function and cannot be disabled. They do not store personally identifiable information and are set in response to actions you take, such as setting your privacy preferences or filling out forms.

Analytics Cookies

We use Google Analytics cookies to understand how visitors interact with our website. These cookies collect information in an aggregated, anonymous form. No information that personally identifies you is collected by these cookies.

• _ga — Registers a unique ID to generate statistical data on how you use the website. Duration: 2 years.
• _gid — Registers a unique ID used to generate statistical data. Duration: 24 hours.
• _gat — Used by Google Analytics to throttle request rate. Duration: 1 minute.

HubSpot Cookies

HubSpot sets cookies to track form submissions and interactions. These cookies help us understand which inquiries have already been submitted and prevent duplicate submissions.

• hubspotutk — Tracks a visitor’s identity and is passed to HubSpot when a form is submitted. Duration: 13 months.
• __hssc — Tracks session data for analytics purposes. Duration: 30 minutes.
• __hssrc — Set when a session is started to identify if the visitor has restarted their browser. Duration: Session.
• __hstc — Tracks visitor browsing sessions across pages. Duration: 13 months.

How to Control Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Be aware that disabling cookies may affect the functionality of some parts of our website.

• Google Chrome cookie settings
• Mozilla Firefox cookie settings
• Apple Safari cookie settings
• Microsoft Edge cookie settings

To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on.

How Long We Retain Your Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

• Contact form submissions — Retained in HubSpot for as long as the contact record is active or until you request deletion.
• Client records — Retained for the duration of our working relationship and for a reasonable period afterward (typically up to 3 years) for business and legal recordkeeping purposes.
• Analytics data — Google Analytics data is retained for 26 months by default, after which it is automatically deleted from our Google Analytics account.
• Email communications — Retained for the duration of the business relationship and for a reasonable period thereafter.

When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it.

Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information. We are committed to honoring these rights regardless of your location.

Rights Available to All Users

• Right to Access — You can request a copy of the personal information we hold about you.
• Right to Correction — You can request that we correct any inaccurate or incomplete information we hold about you.
• Right to Deletion — You can request that we delete your personal information. We will comply unless we are required to retain it for legal or legitimate business purposes.
• Right to Opt Out of Marketing — You can opt out of any marketing communications from us at any time by replying to any email with “unsubscribe” or contacting us directly.

Additional Rights for California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information is collected, used, shared, or sold
• The right to delete personal information held by us
• The right to opt out of the sale of personal information (note: we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

Additional Rights for EEA, UK, and Swiss Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with your local supervisory authority.

Our legal basis for processing your personal information is:

• Legitimate interest — To respond to your inquiries and manage our business relationship with you
• Consent — For analytics cookies, where you have given consent through your browser or cookie settings
• Contract — To fulfill obligations under a service agreement with you

Children’s Privacy

Our website and services are intended for adults and business owners. We do not knowingly collect personal information from children under the age of 13 (or under 16 where applicable under GDPR).

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at hello@tigreaux.com and we will take steps to delete that information promptly.

How We Protect Your Information

We take the security of your personal information seriously and implement reasonable technical and organizational measures to protect it against unauthorized access, loss, destruction, or alteration. These measures include:

• SSL/TLS encryption on all pages of our website (HTTPS)
• Secure, password-protected access to our HubSpot CRM account
• Limited access to personal data on a need-to-know basis within our team
• Use of reputable, security-conscious third-party service providers

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the appropriate authorities as required by applicable law.

Links to External Websites

Our website may contain links to third-party websites, including our preferred partner websites such as Ron Lemelin Photography and Good House Visuals, as well as our Google Business Profile and social media platforms.

This privacy policy applies only to tigreaux.com. When you click a link to a third-party website, you are leaving our site and their own privacy policy will apply. We are not responsible for the privacy practices of external websites and encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the Last Updated date at the top of this page.

We encourage you to review this policy periodically. If we make significant changes that materially affect how we handle your personal information, we will make reasonable efforts to notify you, such as by posting a notice on our website or contacting you directly if you are an existing client.

Your continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.

Contact Us About Privacy

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please do not hesitate to reach out. We are committed to addressing your concerns promptly and transparently.