A place to stay in Hadley, MA
The Residences Hadley offers furnished rooms for traveling professionals, people relocating to the Pioneer Valley, and anyone staying near UMass Amherst or the Five Colleges. When Tigreaux got involved, there was no website, no domain, no email, and no Google listing. Every potential guest had to find out by word of mouth.
That gap was costing real bookings. The goal was straightforward: build a professional online presence that matched the quality of the property and made it easy for guests to learn, trust, and reach out. Learn how our website design process works →
Built from scratch. Everything in place before launch.
We registered the domain, set up professional email, and built a 12-page WordPress site designed to answer every question a guest might have before picking up the phone.
Two custom Gravity Forms handle inquiries: one for general questions, one for booking requests. Both route directly to the team so no lead goes unanswered. We also coordinated multiple on-site photo shoots with Ravneet Marwaha Photography, set up GA4 for traffic tracking, and optimized a Google Business Profile so The Residences shows up when people search for extended stays near Hadley.
Project milestones
Foundation
Domain registered, company email set up, and hosting configured before a single page was built.
Design and Build
12-page WordPress site designed and built. Two Gravity Forms created. Pages optimized for local SEO in Hadley, MA.
Photography Shoots
Multiple on-site sessions with Ravneet Marwaha Photography. Images edited and placed across the site.
Launch and Tracking
Site went live with GA4 and the Google Business Profile fully optimized. Everything working from day one.
Performance Monitoring
Tracking traffic, form submissions, and search visibility through GA4 and Google Search Console.
The site is working on its own
People are finding it and staying
SEO is doing its job
Google sent 515 sessions in August, the top traffic source by a wide margin. More than half of all inquiry form submissions came from people who found The Residences through Google or an AI tool like ChatGPT. See how we do SEO →
Growth without social media
Page views grew 44.5% over July, even without any social sharing driving traffic that month. The foundation is strong enough to bring in visitors on its own. Learn about our build process →
Visitors who mean it
People spend an average of 2 minutes and 20 seconds on the site. The 61% engagement rate means 61 out of every 100 visitors clicked, scrolled, or read more than one page. These are people researching a place to live, not just passing through.
AI search is showing up
ChatGPT sent 13 visits in August. The Residences is already appearing in AI-generated answers about housing and extended stays near Hadley. That is an early sign the site’s content is being recognized as a credible source. Ask us about AI search visibility →
Photos were taken by Ravneet Marwaha Photography. Tigreaux coordinated the shoots and directed the image needs for each page. When someone is choosing where to stay, how a property looks online is part of the decision.
We will let The Residences Hadley share what it felt like to go from nothing online to a full site with real bookings coming in.
The Residences Hadley · Hadley, MA